channel
OUTSOURCED CHANNEL ENABLEMENT & GROWTH
Creating and managing a channel model is complex and demanding.
Channel management is often seen as one of the toughest jobs in sales.
We design and create your partner program, then:
Partner identification
Identification and profile who your best fit potential partners are. Create sales and marketing proposition messaging to engage initial conversations with senior key decision makers within the target partner accounts
Partner recruitment
We sell the value proposition of your product and/or service, and secure agreement to become one of your partners. We agree a 120 day on-boarding plan
Partner on-boarding
We implement the 120 day on-boarding plan. Create and nurture all levels of relationships between our customer and the new partner. Work with the sales teams to quickly identify and close new business
What you do in the first 120 days will determine the lifetime success of any partnership you make
WHITE PAPER
LEARN THE COMMON REASONS YOU ARE NOT GAINING TRACTION WITH YOUR CHANNEL PARTNER PROCESS AND STRATEGY
GET WHITE PAPER
This FREE content will likely help you identify where you are going wrong, what correction is needed, and how to accelerate your channel partner program.
A strong channel program enables simple partner engagement, that allows your partner to develp the skills and tools needed to be quick out of the blocks.
When maintaining your partner channel you must always operate as equals. They’ll buy into your partner program for their own reasons, not yours!
On-boarding is far more than just a bit of product training